Blog Archives

Why Energy Retailers Are Moving Beyond Price

Competing on the price of energy alone just gets harder and harder. Indeed, many retailers are moving away from price alone for a variety of reasons: Margin compression. Cheap gas and low volatility make it difficult to get below the

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Why Is Electricity So Weird?

DR2 convenes a board of advisors every month or so, a small group of thought leaders in retail energy. We met last week, and several questions are at the front of my mind. First, electricity is a curious commodity. Most

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The Value of Value-Adds

Silly title, important topic. Do electricity customers care about value-added solutions? How much? Consider data from Accenture and JD Power: – 90% of energy customers are either interested or very interested in solutions to manage their energy use. – 84%

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Retention Feeds Acquisition

As a provider of retention and cross-selling services to energy retailers, I’m also often asked, “What about growing my company? Can DR2 help me acquire new customers?” My response is, “We are.” In the first place, every customer retained is

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Customer Satisfaction, Price and Energy

At the DNV Energy Executive Forum in May, J.D. Power presented eye-opening data. In a nutshell, it demonstrates how sadly unsatisfied customers are with energy retailers. From my notes on customer satisfaction scores: – Credit cards, banks and car rental

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How Retail Energy Is Like Facebook

In DR2’s work in digital communications for energy retailers, we keep a close eye on Facebook, of course. We’ve had success steering Facebook users toward our retail energy clients. But in this post we’re focused on Facebook’s revenue model and

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