Malcolm Smith

CEO / Founder

Malcolm built his career by identifying new opportunities in the energy market and shaping innovative products for them. He’s been a leader at technology-based energy companies for over twenty years developing broad expertise in demand response; electricity restructuring; gas, water and electric metering; and information technology.

Most listened to song: Only in America – Brooks & Dunn

Best Halloween costume: A Bud Light girl

Favorite quote: “It can be done.”


Kevin Ellingwood

CIO / Founder

With two decades of IT and business experience, Kevin has delivered online optimization with substantial returns for leading Fortune 100 brands across the financial, insurance and retail sectors. His expertise brings together skills in software platform design; professional service team management; customer engagement; and strategic business insight.

T.V. show you secretly enjoy: Downton Abbey

Movie that deserves a sequel: Ghost Busters II

Favorite App: Flightboard


DR2 is a dynamic software and services company that increases customer count, and improves margins for competitive electricity retailers, brokers, and utilities. We establish and optimize digital sales channels to move commodity and non-commodity products to energy customers.

Standing at the crossroads of energy, technology and e-commerce the DR2 story began in 2010 with Malcolm Smith and Kevin Ellingwood. DR2 has assembled a team of experienced industry and functional experts based in western Massachusetts. We serve clients nation-wide.